When a renowned brand comes to you, your responsibility increases. As it is not the same as creating a new identity but to maintain the pre-achieved reputation of that brand. Pure Creations experienced the same whenever the popular FM radio channel Radio Mantra came.One of the many mentionable works we did for them was an outdoor and digital campaign for its magnum opus character Babber Sher. The brief was to create an urge among the regular listeners to wait for the upcoming Babber Sher event and generate curiosity among the non-listeners. The purpose was simple, to bring in as many listeners to Radio Mantra.