Investment is a very tricky business. With so many options and misleading guides, people tend to have unrealistic expectations or invest illogically. A real state giant Shree Riddhi Siddhi wanted us to create campaign for their Business Offices, having the exact message as above that one should invest intelligently to grow their business. The project Padam Corporate Park needed a logo as well with same idea of focused investment. We incorporated the bull’s eye in the C and O of their name to point out the idea. Other than that, we created an outdoor campaign with banners, hoardings, brochures and standees, reflecting the idea mainly from the copy that Money doesn’t grow on trees, but it can if you invest smartly. This campaign single handedly helped them sell many offices in a short period of time.