Why is good logo design important for a brand?
The professional logo of a company is the face that is visible to the world and good logo design is necessary for that as it depends on it to not just be visible but also be recognizable for a company to become a brand. Good design is a language that is so simple that it sticks with people in their minds and hearts. It conveys the promise that a brand is making to the customers and which is why our logo designing company makes sure that the logo needs to be simple enough to be placed in the subconscious of one’s mind so that it builds trust for a person to know it well.
An unforgettable logo design has always been essential for running a successful business. A memorable logo plays an effective role in the market to build a trustworthy brand identity of the business. It takes only 10 seconds for a consumer to decide whether they like our logo or not. Don’t launch it by ignoring the key components of making a logo.
A logo should tell the story of the brand. Even if we’re a startup company, we have some kind of story to tell. This could be the actual history of the formation of our company or it could be the story of a new idea or concept.
we need to consider everything and start with brainstorming on what represents our brand. Keep an open mind to everything as people suggest animals, objects, shapes, colors, and etc.
Take, for example, Walt Disney The leading brand among children has always left a personal touch with its audience. What better way to represent such a connection than portraying their logo as a representation of Mr. Disney’s very own signature? Although this “handwriting” is, in fact, nothing like the founder’s, actually it is the distinctive script is a stylized version of Walt’s actual signature. It still embodies his vision in the magical way that Disney has always done a wonderful job of capturing.
There are some basic key components that every brand should consider following to create a unique logo.
Don’t Jump the Gun
Never jump the gun and start designing a logo too hard too fast before doing proper market research.
Identity
Never design a logo for what we personally would like to see, but design a logo that fits our target demographics the most.
Know your audience
Understanding the target audience is going to be a key factor in designing an appropriate logo.
Fonts/Typography
Use a font that shall match your brand idea of communication to serve the emotion that it wants to.
Selection of Colors
Color is important for many reasons: visibility, conveying emotion, and psychological interpretation.
A logo must have the power to leave an impression in the viewer’s mind. It should be simple, appealing at the same time recognizable enough for anyone to understand.
