Client servicing plays a vital role for the company to maintain a long-term relationship with the client. Management skills like, decision making power, problem solving mindset, ability to handle pressure at any level and being interpersonal communication is thereal key for us to empower the strong relationship with all the clients.
Integrated Media strategy
We follow the 5 Ws & 1H theory to build the strategy to get maximum engagements and effective ROI.
What is the Objective of the campaign? à Is it Awareness, Consideration or sales push?
Who is our Target Audience & Markets? à Classification of TG and Market prioritization
Where can we connect with them?à The various media platforms- Role of each media and the Effective media mix and Big Idea driven content (A/V)
Why we want to Target them? àMaximum Reach and effective ROI
When is right time to launch the campaign?à Competition behavior and seasonality
How we can achieve our goal!!àsimply follow the5Ws process and launch the campaign.
Integrated Media planning
We plan the media in a way, so all the various media platforms can integrate as a process (TraditionalDigital platforms) through audio, visuals, branded content, web designing etc. as each medium plays a different role in media, this really helps the brand while launching an Integrated media campaign for an effective outcome.
We invest time and money for our clients to get the bestad space in various media platforms which is also compatible as per market standards to target the relevant audience.
We deal in co-branded TVCs, In-film association i.e., Product integration in the movie & web series.
We also build brand through endorsement with renowned celebs in the field of Bollywood, sports, local celeb and influencerswho has huge fan following at various social platforms.
We drive “Advertiser Funded Program” whichis a branded content and a mutual agreement between client & broadcaster who produces & executes the program. It provides customized solution to the brand and helps in building corporate leadership across platforms.