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Bakington

Bakington

Photography | Packaging | Social Media | Branding Collaterals | Space Designing


Bakington is a Delhi based bakery and restaurant chain, which is immensely popular for its cakes, cookies, shakes and fast food. We are happily associated with Bakington from the Last 3.5 years as their advertising and branding partner, building the brand through showcasing the creative beauty of the baking world. We basically are the gossip queen for Bakington and we let the world know everything about it through different advertising solutions whether it’s food photography or space designing, Posters, social media, digital advertising, menu cards, stationery, packaging, standees, etc.

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BACK IT UP
GET IT BACK

Bakington really was on the verge of change from the traditional model of business to a new food chain business in the digital era that could speak modern language keeping the trust and taste of old times. All the previous ordinary packaging had to be changed with the creative and impressive designs. The task started with one sample and ended up with the whole new makeover of all the products like cookies, gift boxes, cakes, etc. The additional benefit was that launching new packaging from time to time did a great job for them as it helped Bakington to change its voice to young & free, and it really improved their growth rate.

A GOOD AD CAN SELL THE PRODUCT DIRECTLY

The key role of all the advertising/promotional material like; poster, flyer, advt, etc. is to increase the visibility of the brand that gives accessibility to learn about the brand more personal. Creativity & uniqueness in the designs really changed people’s minds towards Bakington. All these activities impacted them in a significant way to success.

THE BEST MARKETING DOESN’T FEEL LIKE MARKETING

After a great offline approach, it was now time for Bakington to acquire the modern way of communication that could connect them with each person. Being very active on digital platforms is the mandatory thing for each and every brand nowadays. The famous quote says about the brand’s visibility; “Stopping advertising to save money is like stopping your watch to save time”. People in today’s life are very busy remembering anyone if you don’t send them reminders from time to time. Social media marketing does that job easily for you with very low investment.

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OUR ROLE IN THE SUCCESS

In the past few years, Bakington was able to create a good brand image with an improved brand position with the help of our efforts calculated with time and creativity. We have been the key member of the Bakington family that played a very important role in their ongoing successful journey of expanding from a single store to a restaurant chain. We together have waved a firm way of vision that is taking Bakington to new heights in the restaurant chain business across Delhi.

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