Skip links

How to choose A Name for your Brand?

While beginning a new business, the toughest call could be choosing a brand name that fits perfectly with your personality and what you sell. Your brand name is one of the first impressions potential clients will have of your business. It helps your customers anticipate what they can expect from you and informs your audience of how they should feel about your business. It can be the difference between someone remembering who you are or not.

Brainstorm business name ideas and give time to think about each name you consider. Even if a name seems unsuitable, you may use part of it when you narrow your list later. Keep it short and simple to understand, easy to remember and write. This may make it easier for your customers to remember you and make choosing a website domain name simpler. Select a name that is easy to spell.


Your customers may have difficulty finding your business online or in phone directories if your chosen name has a complicated spelling. Go for a memorable brand name. The name you choose for your business should help your customers remember you and ensure that your business will stand out among other companies. If you choose a name that is hard to remember, your customers may find it difficult to connect.

Brand Personality

Avoid puns or other humorous names that might be funny now but will become annoying years later. Instead, opt for a name that matches your image. Please write the name you want on paper and speak it aloud. This will help you determine whether you truly like how it looks and sounds before settling on it. If, for example, you want to inspire feelings of loyalty in your customer, choose a name that provokes a homey image in their minds. Go for the name that makes the business you are in obvious, so your potential customers won’t have to guess what you’re selling.


Whether you’re just starting your entrepreneurial journey or ready for international expansion, you want to choose a name that’s scalable for your business at any imaginable stage. Avoid picking too narrow names that may limit your business in the long run or those that are likely to be outdated quickly. For example, if you’re thinking of just selling books, you might consider adding stationery products and art supplies to your product range. If your service is based on just a specific area, you might extend your services to other cities in the future.

Taking Feedback

Always consider taking on feedback from your peers. Come up with a shortlist of at least five names and run them by your family members, close friends, and even trusted colleagues. If you know anyone who currently runs a business or has previous experience, it will also help to receive their input. They might provide you with valuable advice or even spot a negative connotation you missed.

Easy to Pronounce

One last key thing is always to test the usability of the name. Is it prone to misspelling? Does it also sound good and easy to pronounce? Will it be able to inform your customer correctly about your products and services?

Leave a comment