Investment is a very tricky business. With so many options and misleading guides, people tend to have unrealistic expectations or invest illogically. A real state giant Shree Riddhi Siddhi wanted us to create campaign for their Business Offices, having the exact message as above that one should invest intelligently to grow their business. The project Padam Corporate Park needed a logo as well with same idea of focused investment. We incorporated the bull’s eye in the C and O of their name to point out the idea. Other than that, we created an outdoor campaign with banners, hoardings, brochures and standees, reflecting the idea mainly from the copy that Money doesn’t grow on trees, but it can if you invest smartly. This campaign single handedly helped them sell many offices in a short period of time.
SORTING THE DILEMMA
There are two directions of thoughts in the society when money comes into play. Many of us think that it is best to save a few pennies and adjust with some luxuries. Whereas, a very few of us think that our purpose to earn money is basically the comfort. They don’t compromise and they don’t adjust. Shree Riddhi Siddhi had another project in their bag with a name Padam Pride which had the similar idea behind its multi-facility residential properties. We created an outdoor campaign for them to make people understand that some things like Happiness, Security, Natural Environment, Health and some more are much important than the money. This campaign was again a hit and eye-opener for the people with a family.
ACKNOWLEDGING THE POTENTIAL
There are many ways you can inform your potential customers about your product. Some take a few seconds and some take minutes, depending upon the need of the customers. When you just want to register your product in a customer’s mind, a hoarding will do. But when a customer comes to you to negotiate or know details of your product, you must have those details beautifully crafted for them to see and get satisfied. specifically, for this purpose we create brochures. Shree Riddhi Siddhi had launched their business and residential project “ PADAM High Street” in the Taj City Agra. For which we had created a detailed brochure including the offers they’re providing, the advantages of the project, amenities provided, floor plans, design, map, location etc. It helped the visitors and buyers to understand the project’s potential before investing in it.