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Rebranding | Website | Social Media | Branding Collaterals | Design Language

Trimurti Wall Care Products Pvt Ltd is a manufacturing company of wall care products like; Wall Putty, POP, Tile Adhesive, Joining Mortar etc. It holds the headquarters in Delhi and factories in Bikaner & Alwar, Rajasthan.

Trimurti approached us almost a year ago for all their designing & branding solutions. After going through and brainstorming about the brand, the first thing which we recommended was to change/redesign their logo which was not up to the mark. But the challenges were yet to come. We were given a long list of restrictions with the design; as they didn’t want to take a risk of changing the entire look due to the established image in the market, colors and font of type had to be the same. But there was no design language, theme & style involved in the previous design so we decided to give it a meaningful sense to the logo.


The Approach was to stay in terms with the brief given to us, which obviously limited our options. So the new logo was an evolution of the previous one in terms of its look but in a symbolic way which was more sophisticated and elegant. The addition of a tagline “Sundarta ki pehchan” made it more appealing and complete to be presented as a top-notch brand. We then as protocols created a manual guideline for the dos and don’ts of the design that should be used in a proper manner for further requirements.


Moving forward from the establishment of the identity we had to take up the first task and that was to redesign all the packaging of the products. A logo might be an important asset for the brand but the packaging itself plays an important role in reflecting the voice and explaining the brand’s image and position. Our primary goal was to make it look more decent and attractive without losing its authenticity and recognition as before. The brand has to give away a new look and feel but should not have changed completely from what it was and speak the same for which our designers did a great job.

While going into the launching of the new products we had an opportunity to leave the trace of the Trimurti’s behavior yet step into a different side and change the perspective of the viewer. Our experiments succeeded with some playful and bold designs to attire those packaging in a new fashion.


After the convincing completion of packaging and the gratifying feedback from the market, the next task next task given to us was the product catalog designing. product catalogue designing. Now, where the packaging could have been differently attainable for several kinds of products, the catalogue has to be fitting all of them in with ease and beauty. We wanted to achieve a long-lasting impression through our design that should be attractive enough to be recognized and remembered among the clients and its customers, as we believe the catalogue holds most of the customers. After a fruitful stage of exploring 8 to 10 design ideas, we finally achieved a perfect design that was appreciated a lot by the client.


Gaining a huge response above the expectation after the completion of basic brand identity, we have been engaged in creating several branding collaterals for Trimurti, as it is a continuous process of a long relationship that we have. Let alone the social media, we have been providing heartwarming creatives and designs for branding and promotion that is required from time to time which we would like to present here.


As going into a consistent partnership of creative passion and 1.5 years of collaboration, we have been able to build a better brand image out of Trimurti. With our focused approach and sincere response, Trimurti has gained a massive jump in brand positioning in the market. Not forgetting their reach in the masses and business expansion to several cities. There are a lot of underdeveloped productive ideas yet to come, outmatching the current growth of the brand that we cherish.

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