The world today is running on a pace and to catch that pace your brand needs something so unique that can hold eyes and ears, both the senses collectively to stand out. if you haven’t noticed, people are not into reading these days but viewing much. Video marketing has been there for a long time but now when the devices are much more frequent and available to a larger audience in their personal space it has become a way more effective and powerful medium of marketing. A very basic and ideal example of understanding this is the funny, emotional, and motivational videos that you keep seeing in your phones either sent from friends or suggested through the platforms. Let’s take a look at a few points about how videos influence your brand.
Visual communication is all and all sum up of three basic mediums of communication, such as sound, words, and visual itself. While we read and hear we are bound to think and imagine a little extra by ourselves but when we see, it makes the work easy for us to showcase what exactly we are talking about. The benefit of it is that a brand can not gain the trust and confidence of the audience by not just saying what they mean but by showing exactly what they mean. It has a larger impact on a consumer’s mind and they can make their choice through that.
Due to several digital platforms we have around us now, the time span of everything has become shorter. People are used to seeing plenty of stuff in their feed in quick time. Where you will take 10 minutes to read and understand any information about any new brand or product the video can do that in one minute or less. It gives more information than ever and that too in a shorter time.
Statically speaking with the survey done by the agencies the brand who has been using video in their marketing strategy enjoys 41% more web traffic from search than non-users. As we know by now, videos have a larger impact on people which attracts them and increases their curiosity to follow the lead and find out more about it. This is why the amount of flow to your websites or online presence increases due to that when the consumer relates themselves with your brand and its features.
Improves Search Rank
Videos have the power to improve your website’s ranking in the search engine. as we learned above that how it influences people and increases traffic in your digital presence. Video is seemingly a very productive and effective medium to upscale the ratings. with the data surveyed, 80% of the marketing guys have agreed to the increase in dwell time on their websites. Brands that effectively promote and use videos as their marketing strategy are likely to be placed on the first page of google search by as much 53 times.
The millennials and Generation Z are much more into the digital world and that is what they are dependent on as their source of information. It is very convincing for the youth to attract through video marketing. People are used to hiding their emotions but they secretly choose to express it in forms of different emotions delivered through different mediums these days. Videos give them a fast and clear gest of certain information that is happening right now.
Video marketing is definitely a wiser choice for marketers to engage in with their brands as it heavily influences the buying decisions of the consumer. It is also very beneficial for providing a better understanding of the products and services.